2023 Unwrapped

Top headlines we curated this year.

This year 9,000 of you tuned in to the CPGD newsletter to find out the latest news in CPG. You watched each other launch collabs, raise money, roll out in retail, partner with celebrities, and everything in between.

We decided to take all those top headlines from 2023 and compile them into this handy timeline. Enjoy!

-Andrea, CEO at CPGD

12/25/23

True Beauty Ventures invested in Iris&Romeo
Chamberlain Coffee's oatmilk canned lattes launched at Albertsons
Sauz released new flavors:Wild Rosemary Marinara and Creamy Calabrian Vodka
O Positiv launched in Target
PRIME announced that it got to $250 million in sales in its first year and is on track to do 5X that in 2023
Unilever announced it'll buy K18

12/18/23

SmileDirectClub filed for Chapter 11 bankruptcy
Doritos and Empirical launched a nacho cheese spirit collab
Veso launched a vermouth in collaboration with Evie from @drinksbyevie
Smallhold launched Mushroom Pesto
Chobani acquired La Colombe for $900M
Erewhon launched a "good 4 ur guts" smoothie with Olivia Rodrigo

12/11/23

Glossier and Starface announced a collab
Ghia launched at Target
Houseplant x Great Jones released two new bundles
Sam Terris became the new Nuggs CEO
Muddy Bites launched their new flavor: Girl Scout Thin Mints Muddy Bites
Oishii introduced their new product: Rubī Tomato
TUMS introduced a limited edition bag in collaboration with Nik Bente
4AM Skin & Shower Thoughts launched a limited edition espresso martini undereye mask

12/4/23

Challah Dolly announced it'll be closing after nearly 4 years of being in business
4th & Heart secured a $10 million investment
French Squirrel launched in Frazier Farms Market
De Soi launched at Target
Ghia introduced their newest apéritif: Berry
AVEC's latest flavor, fuji apple & cardamom, launched at Wegmans
Lucky F*ck landed a $4M seed investment
Chamberlain Coffee oat milk lattes launched in Walmart
ROAR Organic raised $6M
Erewhon and Balenciaga launched a collab fashion show
Ripple Foods raised $49M

11/27/23

Fishwife made their national TV debut on CBS
Plant Press closed a $1.2M seed round
TRUFF announced a partnership with SKKY Partners
Nate Rosen and Emmy O'Leary launched Shops Around The Corner
4 year old skincare brand Disco filed for Chapter 7 bankruptcy
The Pizza Cupcake launched at Whole Foods stores nationwide
Ampersand Projects was acquired by an Australian beer company

11/20/23

Craftmix launched in the Sprout's Winter mocktail collection nationwide
Coffee Over Cardio launched a Fruity Pebbles collab
Ghia introduced their newest hazelnut spread: Ghianduja Crunch
Caldera + Lab launched The Face SPF
Art of Sucre launched their Mood Ring martini at all Good Night John Boy locations
Graza released their second mini-cookbook aka Cooklet
Heyday Canning Co. launched a pop up shop where they'll be trading your regular beans for their spectacular ones (and donating all the swap-ins!)
Omsom introduced a tee and bucket hat merch duo
Heyday Canning Co. partnered with Scandles to make a cranberry sauce candle

11/13/23

Tribini launched a limited edition peppermint mocha espresso
Buoy launched rescue salt
Siete launched grain free mini buñuelos cinnamon crisps
Alice Mushroom got featured in ABC News
AVEC Drinks introduced their latest flavor: fuji apple & cardamom

11/6/23

Canopy and by/rosie jane launched their first aroma collab for the Canopy Filtered Showerhead
Nantucket Crisps launched their Stuffing Terrific seasonal flavor in all 161 The Fresh Market stores
Chamberlain Coffee launched at select Gelson's Markets
Personal Fav Co's Whet outperformed the #1 doctor recommended fertility lubricant
Magnolia Bakery launched a THC-powered edibles collab
Vacation Inc. & AriZona Beverage Co. launched a vibey lip balm collab
Umamicart and Kora teamed up to make an Ube Babka Wreath
Super Coffee launched a shoe in collaboration with Kane Footwear

10/30/23

Omsom's saucy noodles launched in Target
The Pizza Cupcake launched in Kroger and Target
Hello Bello filed for bankruptcy
Bladder care brand Jude launched a porta-potty campaign
Fly By Jing launched chengdu crunch
De Soi launched in Lazy Acres Natural Market
Craftmix and Johnny Drinks launched limited edition Black Cherry Old Fashioned collab
Lunar Hard Seltzer launched at Target
Biom wipes dropped its first-ever collab with CORPUS
Loisa Latin spice brand launched a line of kitchenware

10/23/23

Poketo and Headspace launched a collab around mindfulness
The Plug celebrated their 4th anniversary and turned profitable
Gardenuity raised $5.5 Million in a milestone seed round
Scent Lab released new seasonal scents
DEUX launched a vintage Donut shop with Chamberlain Coffee
TRUFF and Popeyes launched a Louisiana Kitchen collab

10/16/23

Electric flosser Flaus raised $2M in VC funding
Period care brands August, Rael and others formed a coalition to fight the tampon tax
Tribini expanded its distribution in New Jersey
Oishii partnered with other brands to do a limited edition donut

10/9/23

Omsom introduced the world's first apron for cooking with chopsticks
Craftmix announced a partnership with Ellen's Game Night Club
Experiment launched a limited edition glow-in-the-dark Avant Guard sheet mask
Flaus mysteriously announced something new is coming
4AM and Barry's had a collab event that went from rave to workout

10/2/23

Fishwife introduced tiny mini cutie hot sauce
Chubby Snacks announced that they're launching a hangry hotline in a funny campaign video
Blue Apron announced they're being sold
BEHAVE launched new packaging and formulation based on feedback
Scent Lab received the Allure Best of Beauty award
NOON hosted a launch party in Brooklyn for their chocolate delights
Lesser Evil raised a round of funding

9/25/23

Health-Ade inked a deal with Ryan Seacrest and iHeartMedia
Erewhon launched a KORA Glow Smoothie with Miranda Kerr
Tend prenatal launched a new strawberry patch flavor
Cherry Bombe's Future of Food 50 was announced and founders from brands like Kola Goodies were crowned
Flamin Hot Cheetos launched a collab with designer Melody Ehsani and Megan Thee Stallion
SuperMush launched sex gummies
Wild One launched a collection of fashion-forward styles with the celebrity-darling fashion label, HVN (founded by print-lover, designer and DJ Harley Viera-Newton)
Expo East, one of the largest CPG trade shows of the year, happened for the last time
Pavise launched sunscreen packets that look like condoms

9/18/23

Health-Ade announced a deal with iHeartMedia
Copina Co launched KORA Glow Smoothie at Erewhon Market
Standard Self Care started a flash sale
Mosh launched their new brain bars
New Hope concluded Natural Products Expo East
Hiyo joined the shelves of Sprouts
Kira Jackson posted an internship opportunity at RX3
waterdrop® transformed Times Square into a waterdrop® tennis court
Hop Wtr launched a collab with Pacifico

9/11/23

E.l.f. acquired Naturium for $355 Million
MOSH announced Retail Expansion after securing $3 Million Series
Sweetgreen launched their flavored potato chips
Banza launched frozen waffles made with chickpeas
Pumpkin Spice Season started already
Gopuff and Juvee collab Introduced Limited-Edition Energy Drink Flavor: Peachy Mangopuff

9/4/23

Obvi announced an M&A with Coffee Over Cardio
Nguyen Coffee Supply launched a new website
Kola Goodies launched a masala chai latte
Belgian Boys followed up on its viral pancake cereal with a maple flavor for fall
Laoban Dumplings launched in Costco Wholesale
Glossier announced that it's launching in Sephora UK
Hazlo launched a RTD lime and mint spritz
Suckerz launched a lollipop smoothie collab with Mother's Market

8/28/23

Dozen Cousins teamed up with Crocs for a classic grilling sandal with a twist
Maria Shriver and Patrick Schwarzenegger's MOSH Secured a $3M Series
Curie launched in 4,000+ Walmart stores
Chamberlain Coffee launched at select Target stores
Craftmix launched on all JetBlue flights
Chia Smash launched in UK stores

8/21/23

Shopify hosted a week long skincare event
Oishii and Matchaful launched a collab in NYC cafes
Siete and Sweetgreen launched a collab flavor that's available in all stores
Liquid Death introduced the reusable slaughter bottle
ELAVI launched eco-friendly jars of their delicious cashew butters
Chobani launched a collab product with Graza in their SoHo cafe
SIMULATE (which grew to fame for its iconic NUGGS social media presence) launched their plant based chicken breast
Iconic home goods brand Staff launched The Lint Roller
Jinx, backed by celebrities like Halsey and Trevor Noah announced a $17.9M Series B

8/14/23

Fishwife launched the Super Smoky Lager Beer
Campbell Soup purchased Rao's, the fan-favorite pasta sauce brand, for $3B
LeanCuisine rebranded
Nobell Foods launched Pizza Futures, a magazine of experts analyzing food today
Oui The People launched at Sephora
Brightland and Librae bakery launched a soft serve collab

8/7/23

J&J's talc bankruptcy case was denied
Meati's revamped packaging launched in Whole Foods Market
Chubby Snacks Launched at H-E-B
HelloFresh launched a pet food brand: The Pets Table
Lunar Hard Seltzer launched at 99 Ranch Market

7/31/23

50/50 Foods got USDA approval for a 50% meat 50% veggies burger
Keurig, Dr Pepper, and La Colombe inked a collab that included La Colombe branded K-Cup coffee pods
Better Booch launched sparkling tea
Fishwife launched cute fish tongs
Liquid Death launched new flavor called Slaughter Berries
Smallhold mushrooms launched in Whole Foods across the country
Produce Parties threw a tomato themed gathering

7/24/23

Fishwife launched Sardines with Preserved Lemon and Sardines with Hot Pepper
Cocokind launched in all Ulta Beauty stores
Standard Self Care can now be found at LA med spa Formula Fig
TBH launched an Americano at vegan restaurant Kale My Name
Salt & Straw and GoNanas launched a collab ice cream flavor

7/17/23

SuperMajor Snacks introduced Salted Caramel Crunch
Alice Mushrooms was featured in New York Times
Vacation® announced their 39th annual Vacation Summer Summit
Danny Trejo launched Trejo's Spirits
Maybelline launched Giant Eyelash
GoNanas's Banana Bread Mixes launched at Whole Foods nationwide
Transcendence Coffee introduced French Lavender Syrup

7/10/23

Magnolia Bakery Banana Pudding Cookies now in Northeast Costco Clubs
Hiyo launched in Sprouts
Liquid Death launched an album in Spotify
4AM Skin launched on Revolve
Maev joined the list of brands launching memberships on TYB

7/3/23

Aura Bora launched a raspberry vanilla flavor
OLIPOP joined the list of brands coming out with Barbie collabs
Custom haircare brand Prose launched custom, AI-powered skincare
Haus relaunched after it shut down operations last year
Brightland and A Dozen Cousins launched a collab
Seed + Mill launched squeezable tahini

6/26/23

Droosh launched its Indian spice blends
BetterBrand raised a Series A at a $170M valuation
De Soi introduced Très Rosé
Popup Grocer launched a popup in Nordstrom
GOOD Meat received its final round of approval from the USDA
JOI launched single serve creamer

6/19/23

OffLimits launched vegan marshmallow cereal
Hi-Chew launched a pop-up in NYC
Muddy Bites Launched in Costco NE
DTC baby brand Lalo raised $10.1M
A Dozen Cousins and Brightland launched a limited-edition Honey Jerk Seasoning
Contact Sports trendy sex shop in SoHo announced it's giving out spiked gatorade
Burgerville teamed up with Felton & Mary's to sauce this year's Walla Walla onions burger
Our Place launched its first-ever appliance: The Wonder Oven
MOSH launched a cookies & cream flavor

6/12/23

Chamberlain Coffee and IGK launched a collab to make Matcha Dry Shampoo
Salt & Straw released an upcycled ice cream collection
Character and Great Jones collaborated to create The Pegboard Set
The Patch Brand launched a hangover recovery patch
Loisa launched in Wegmans
Curio Brands acquired high growth candle brand Otherland
DTC cookware darling Great Jones was acquired by Meyer, one of its suppliers

6/5/23

Robert Downey Jr. invested in a vegan steak brand
Chamberlain Coffee closed a $7M round
Ephemeral Tattoo announced that they will now be used in radiation treatment
Channing Tatum said he eats PB&Js with Cheetos inside
Pop Up Grocer celebrated its second rotation of brands in its flagship store in NYC

5/29/23

Purely Elizabeth and Mad Agriculture have joined forces
immi just launched their newest flavor: Creamy Chicken
Huron launched their broad-Spectrum SPF 30 Face Moisturizer
PYM collaborated with Erewhon Market to develop the Amino Acid Trip Smoothie
The ButcherBox grill set launched at BJ's Wholesale
Umamicart celebrated the release of Disney and Pixar's ELEMENTAL

5/22/23

Shake Shack launched veggie burgers and vegan shakes
Jason Bornstein launched a new research-backed tool
Belliwelli launched in Nordstrom
Beyoncé added a new title to her resume: hair-care brand founder
Tiny Organics raised 150% of their funding goal on Republic
Jing Gao opened a Slick Sichuan Market in LA
Utz Snacks released limited edition potato chips
Heinz launched a "mix your own sauce" dispenser for personalized flavors

5/15/23

Buoy closed a $2.5M round with notable investors like NBA Star Chris Paul
Immi launched new flavor spicy red miso
Erewhon launched a new "snickerdoodle" latte in collaboration with influencer Samah Dada of Dada Eats and oat milk brand Willa's
China launched a pilot run for personalized cosmetics
Oat Haus launched in target
Too Faced names TikTok star Sara Echeagaray as first creative director in residence

5/8/23

OLIPOP got to $200M in sales
Jones Road Beauty launched a fragrance
Hiyo started its Mother's Day Sale at 15% off
FLY BY JING launched a collab with Panda Express
Foundry acquired Stryx Men, Inc.
Mattel and Swoon launched a Barbie collab
Michelle Obama joined kid's beverage brand PLEZi Nutrition as co-founder & strategic advisor
Little Saints launched a non-alc Mezcal

5/1/23

Omsom launched eXXXtra saucy noodles
Brigh t land launched a pizza oil
Big Milk tried to reach Gen Z through an ad featuring Aubrey Plaza
Erewhon announced it's opening a pop-up shop in NYC in late June
The founder of Graza issued an apology after publicly slamming another brand over claims of "copycat culture"
Liquid Death launched an enema kit in collaboration with Travis Barker
Superfood blend brand Aila was acquired
Kola Goodies launched a jumbo bag

4/24/23

Equinox Hotels will now be featuring Via Carota as part of their in-room experience
Siete Family Foods announced their expansion into Kroger via a Wes Anderson style film
Chamberlain Coffee launched RTD lattes at Walmart
Nguyen Coffee Supply's cold brew cans launched nationwide at Whole Foods
Hydration brand CURE raised a $5.6M Series A
Nguyen Coffee Supply and Sprinkles Cupcakes launched a collab cupcake flavor
Experiment launched their "buffer jelly" for micro-slugging

4/17/23

La Colombe announced they'll be launching a series of promotions and limited edition flavors for National Cold Brew Day on April 20th
Cannabis beverage brand Cann is now available in New York
Obvi announced it's launching in 4100 Walmart stores
K18 and HelloBiome announced a collaboration to study the scalp microbiome
Youthforia raised a round led by True Beauty Ventures and Beauty Growth Partners
Safely launched in Target
Ghia redesigned their bottle, and it's ribbed "for your pleasure"
Blackbird Foods and Daring collaborated to launch buffalo plant chicken pizza

4/10/23

Staff and Clorox launched an insanely cool color-blocked mop collab
Noah Schnapp (Co-Founder of tbh) announced his second company, TenderFix
Boxed filed for bankruptcy
Sweetgreen made their first ever soda deal and will now sell OLIPOP
L'Oréal made its biggest acquisition ever and bought Aesop for $2.5 billion

4/3/23

Lypid unveiled vegan pork belly made with patented PhytoFat
Maude became the first sexual wellness brand to be carried in Sephora stores
Smalls cat food raised $19M
Cheeky Bonsai launched "balanced babe" probiotic gummies
Une Femme Wines launched in Target

3/27/23

Heinz and Absolut launched a collab to bring the viral "penne alla vodka" recipe to life
Magnolia Bakery launched a packaged cookie product to be sold in grocery stores
Chipotle's venture fund invested in cultured oil brand Zero Acre Farms
Lexington Bakes launched in Erewhon
GOOD Meat was cleared by the FDA
August and Wisp launched a collab where August pads will now be included in every Wisp abortion kit at no additional cost

3/20/23

Estée Lauder launched a Gen-Z-focused skincare line called Nutritious
Magnolia Bakery collaborated with Monos to make dessert-hue luggage
Great Wrap announced its compostable pallet wrap
Lunar hard seltzer launched in Costco
Boy Smells and Kin Euphorics launched a collab

3/13/23

Diaper company Coterie landed in investment from Karlie Kloss
BelliWelli raised a $15.4M Series A
Patagonia's food & bev division acquired cracker brand Moonshot
Perfy rolled out in Wegman's
Reese's Peanut Butter Cups announced a vegan version
Solawave launched in Ulta
Van Leeuwen came out with a Hidden Valley Ranch flavor
KraftHeinz and Not Co launched a plant based Not Mayo
SunnyD launched a vodka seltzer

3/6/23

Pop Up Grocer celebrated their first permanent location opening in NYC
Mark Cuban made his first ever makeup brand deal on Shark Tank for clean makeup brand Youthforia
immi raised a $10M Series A led by Touch Capital and backed by notables like Naomi Osaka, Usher, Apolo Ohno
A study found a link between Erythritol and heart failure
Sanzo launched a pomelo flavor

2/27/23

Ed Sheeran partnered with Kraft Heinz to launch the hot sauce brand Tingly Ted's
Mosh launched a new flavor -- lemon white chocolate crunch
Fishwife went IRL at Whole Foods in LA to bring its flavors to the people
Faculty launched a tooth gem starter kit
Maude announced they received an investment by Access VC, Reckitt's venture fund

2/20/23

Parade, Fishwife, and TULIPCAKE collaborated to launch a custom embroidered panty
Jeni's ice cream announced it will be coming out with a collab flavor with Ted Lasso, the TV series
Omsom hit the bullseye and launched in Target
Grove Collaborative expanded into Amazon and Walmart

2/13/23

Karmicare launched on Amazon and needs some love on reviews-- can you make an order and leave a review to help a founder out? Use 33SMILES at checkout for 33% off <3
Graza launched across all Whole Foods locations in the US
Hilma launched a fiber gummy
Brightland came out with a persimmon vinegar
Brands like Wonderlust and Goop spoke at Diane Von Furstenberg's "Let's Talk About Love" event

2/6/23

Karmicare launched on Amazon US (and would love some reviews, btw!)
Straightaway Cocktails partnered with Alaska Airlines to provide in-flight cocktails
Goodles launched in Costco
DUDE Wipes launched in Costco
The FDA declared lab grown meat safe to eat
Via Carota, the swanky West Village restaurant, launched a bottled cocktail
FFUPS is now live in DoorDash's DashMart
Magic Spoon expanded its retail presence into Walmart, Kroger and Albertsons and additional Target stores

1/30/23

ELAVI rebranded their superfood cashew butters for only $150
Dough Dealer will be making bread loaf candles
OffLimits launched in Target
John R. Tyson--supposed heir to the Tyson empire--got into legal trouble that could now jeopardize his and his company's reputation
Belgian Boys leaned into a TikTok trend and launched a limited edition "pancake cereal"

1/23/23

Sophia Cheng launched the Instagram account for her new brand Jian, a holistic Chinese wellness brand
Truffl and Last Crumb won a gold medal for Best Packaging Design from World Brand Design Society
Nguyen Coffee Supply launched all 3 of their robusta cold brews in Whole Foods NYC
Lunar announced it'll be opening a community round on Republic--the same method TBH used to raise over $600k from their community

1/16/23

The SisterYard opened up a coffee ship below Frick Madison
Jinx officially launched in Wholesale
Boy Smells joined the many brands to increase prices due to supply chain & market changes
Brands Gathered at the 2023 Fancy Foods Show
Kristen Bell partnered with Hers to be their first Mental Health Ambassador

1/9/23

SuperMush launched the first ever functional mushroom mint with no added sugar and will be in UO and Erewhon later this month
Explorer Cold Brew raised $2.5M
Middle Eastern plant milk Koita launched in the US
Amazi rebranded and added a new product to their assortment

1/2/23

Athletic Brewing Company and WHOOP announced that they'll be exploring alcohol's effects on health
PYM reformulated to make their high-GABA chews completely vegan
Lotus Bakeries’ capital venture fund acquired a minority stake in IQBAR
Sanzo was named one of the best seltzers of 2022

See the remaining 200+ headlines we curated in 2023

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