BeReal is starting to feel like a buzz word and highly talked about by brands and marketers. BeReal (which was founded by an ex-GoPro employee) is focused on capturing the moment. While the app is still very new and continues to build upon users (however they have 20 million daily users, with 29.5% being US based) it’s hard to see how this may be a tool for brands. It’s definitely not a scalable one at the moment, but I assume with any platform that brand’s jump on early, it will benefit them.
So what brands are actually using BeReal right now?
There are a ton of articles who talk about the large players like American Eagle, Sour Patch Kids, Chipotle, and E.L.F. being on the app, but what makes it hard to find other brands is that you pretty much need to know the handle of the brand as searching is a little difficult (take this as your sign to go and grab a username or several usernames for your brand right now).
So if you are not already following a brand on Instagram or Tiktok, you won’t really know if they are on BeReal as it takes cross promotion to find the brand. Unlike all the other social media channels, search capabilities are limited and other users cannot tag accounts.
With that said (other than screenshots I have seen online) I was not able to see content from those large brands as BeReal has a limit on follower (it’s speculated to be 500). Which leads brands to think about how they will use that (somewhat small) community to their advantage, create multiple accounts, etc.
I am currently following a few brands on BeReal I have only seen one of them post, and it was a basic office photo, nothing to call home about.
Basically, as you may already know, BeReal is a hard app to crack for brands (strategy/content wise), is not currently scalable, and hard to see other brand’s content to even see what they are doing. However, I have a few ideas:
So, is your brand ready to BeReal?