With a shared vision of disrupting the energy drink category, 2X NASCAR Cup Series Champion, Kyle Busch, and Jeff Church joined forces to create Rowdy Energy.​ Rowdy is more than energy drink. Unrivaled in levels of electrolytes. Unmatched in flavor. Crafted clean, with natural caffeine and without artificial ingredients. It works with your body to give you the edge you need so you can stay energized, support performance and ignite a heathier lifestyle.