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CPGD Blog

Increasing accessibility of authentic, healthy Caribbean flavors

BoCa
December 19, 2021

BoCa Flavor, a healthy food company focused on creating authentic Caribbean flavors and spice blends with a focus on sustainability, launched its flagship product Taíno Spice - a Caribbean fusion all-purpose seasoning that blends 19 spicy, sweet, and savory ingredients to form an exotic flavor good enough to use every day on everything.

Caribbean flavor has welcomed a new player to the lineup of food brands. Motivated by the recent kitchen-quarantine effects of COVID-19, best friends Suzanne Delica and Jelece Morris created BoCa Flavor to offer easily accessible and versatile blends that enhance everyday cooking for those who seek bold flavor without sacrificing their health. The founders, of Haitian and Jamaican roots respectively, launched the  Taíno Spice in late 2020.

“For most of our lives, we’ve watched our mothers dedicate countless hours to cook a nourishing, flavor-packed meal. Through BoCa Flavor, we’re honoring their recipes and adding our Millennial touch to disrupt the American food market,” proclaimed Suzanne Delica, Co-Founder and CEO of BoCa Flavor. “We’re foodies through and through, yet health advocates first and foremost. As reality sets in, we also have to be honest about the strain that traditional Caribbean dishes put on our bodies. Hence why we’ve vowed to make handcrafted blends using all-natural ingredients that are non-GMO and MSG-free and contribute to healthier choices.”

The founders have noted that consumers are living more globally now than ever before and the desire for ethnic flavor is increasing while accessibility remains limited and options remain overly traditional. Busy, well-traveled Millennials are either cooking more or sprucing up already-prepared meals and are looking for ways to experience flavors reminiscent of their global adventures. BoCa Flavor is positioned to be the future of flavor as they aim to expand Caribbean flavor beyond jerk and curry while leveraging technology and e-commerce strategies to scale the business for mass production. According to Jelece Morris, Co-Founder and CFO of BoCa Flavor, “We’re on a mission to awaken the world to the everyday goodness of Caribbean fare one mouthful at a time. Food is a universal language that allows us to share Caribbean history, culture, and influences. The spice market is a $6 billion dollar industry, which means Caribbean flavor has a rightful place among everyday staples like Mediterranean, Mexican and Asian, and should expand beyond the international aisles in the near future.”

About BoCa Flavor

BoCa Flavor takes a modern and healthy approach to traditional Caribbean seasoning, fusing staple ingredients from the islands to bring everyday blends that liven up your kitchen. As curators of bold Caribbean flavor, they use all-natural, native ingredients sourced from grassroots farmers to craft blends reminiscent of what their Mothers used to make a soulful feast in half the time. Their blends take the Caribbean flavor profile beyond jerk and curry to unveil the breadth and depth of what makes the Caribbean so unique.

About The Founders

Suzanne Delica is a first-generation Haitian-American born and raised in Fort Lauderdale, FL. She holds a B.S. in Electrical Engineering from the University of Florida and an MBA in Marketing & Entrepreneurship from Southern New Hampshire University. A serial entrepreneur since 2007, Suzanne has founded and supported numerous startups in addition to opening the first Clothes Mentor franchise in Maryland. Suzanne and her husband Jason have a combined 3 kids and a Bichon Frise-Poodle. She enjoys food, fashion, fitness, music, traveling, and exploring the great outdoors with her family in tow.

Jelece Morris is a first-generation Jamaican-American born in Queens, NY, and raised in South Florida. As an engineer, her love for food has become synonymous with making endless science experiments in the kitchen. Jelece holds an MBA from The Wharton School at the University of Pennsylvania, an M.S. in Industrial Engineering from the Georgia Institute of Technology, and a B.S. in Computer Engineering from the University of Florida. She is an advocate for leveraging business and technology to improve the health outcomes and wellbeing of others. In her spare time, Jelece enjoys traveling the world, exploring the outdoors, listening to music, supporting BIPOC Millenials in wealth-building activities, and of course, cooking and eating a good meal.

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